A Quick Guide to Video Marketing

Are you using video as an element of your social media marketing strategy? You should be. The experts say so; any good social media experts, specialists and agencies will tell you that video marketing is hot. But despite all the advice and recommendations, you may still be a little hesitant to get started. That’s alright, though – please allow me to do the convincing for you.

By focusing on these three areas you can make sure your video marketing efforts bring you back a significant ROI.

1. Choose A Video Type

Your customers want to watch videos. But you have to mix it up a bit. You can’t keep recycling the same type of content over and over. There are certain types of videos that work best.

How To Videos

In these type of videos you are answering a question or solving a problem for your customer. If you are a carpet cleaner you may want to post a video on how to get red wine out of carpet. Or how to determine the square footage of a room so they know how much carpet to buy.

These types of videos not only get a lot of views they also position your company as a trusted voice in your industry.

Product Showcase

Showing off one or your best selling products in a video should be a no-brainer. Just make sure it is not boring. Show your product in action. Or create a humorous sketch that features your product. Customers are more likely to share a video if it is entertaining.

If you find it hard to get the creative juices flowing there is bound to be a social media agency that you can always hire to create entertaining videos for your business.

2. Select Tools That Match Your Budget

Not every company can afford the latest video editing software. No do they necessarily need it. YouTube offers a free basic video editor that can help you produce professional looking videos. Social media apps like Instagram, Vine, Twitter and Snapchat allow you to shoot, edit and publish simple but effective videos.

Microsoft and Apple have their own free video editing software that comes standard with their machines. But if you want a highly produced video it is best left to the professionals. Seek outside help.

3. Measure Your Results

You need to know what type of videos are resonating with your audience so you can create more like them. YouTube has a very good, free analytics feature built in to its dashboard. If you sign up for a paid Vimeo or Wistia account you can really drill down to metrics like play rate, watch time and specific demographics.

Once you have all this data on hand you can then tweak your content to get the best results from your social media marketing efforts.

Takeaway

Video marketing can seem a bit overwhelming. But like anything else if you start off small you will gain knowledge and confidence as you go.

If you happen to do business in New York area and are still unsure on how to get started enlist the help of a social media agency in New York that has an expertise in video marketing.