How To Create A Quiz And Promote It

No one had heard of Buzzfeed until even a decade ago. However, that soon changed, and Buzzfeed became one of the topmost grossing websites online. How did this happen? The credit goes to Buzzfeed quizzes. Buzzfeed realized the potential that quizzes have in garnering eyeballs and made it the focus of their content marketing strategy.

Quizzes are one of the most underrated forms of content marketing. Marketers struggling with choosing a content form that will appeal to the audience can try them out.

In this article, we guide you on how you can use quizzes to effectively market your content and get better ROI for your business.

Steps to follow to create and promote your own quiz

Creating quizzes can be more challenging than creating other types of content. It is because a quiz communicates on a personal level with the individual quiz-taker, unlike, say, a blog. While you are addressing a wide audience via your blog, you are only addressing a member of this wider audience individually by way of your quiz.

But no worries, there are some easy to follow steps to get you started:

1. Come up with a topic for the quiz

To ideate for the content of the quiz, you will need to first narrow down on the subject that it will be based on. Figure out who you want your target audience to be and customize it to appeal to them. Creating a generic quiz for everybody does not generally perform as well as questionnaires targeted to a specific audience do.

2. Choose a catchy title

The performance of a quiz depends on its title to a great extent. When creating a quiz, coming up with an attractive title that encourages people to click on the quiz should be one of your first tasks.

You have many choices here; you can choose from the – “How – Are You?”, “Which – Are You?”,”How Much Do You Know About – Really?” and so on. Adding a stressor such as “Really” or “Actually” at the end of your quiz title can really improve your chances of getting your quiz noticed. The audience loves nothing if not a good challenge and will want to put their competitive edge to test via taking such quizzes that call out to them.

3. Choose your quiz type

The most popular quiz types are – the personality quiz and the knowledge test. If you are a brand looking to spread brand awareness, you can create a knowledge test asking the quiz taker questions regarding your brand. If your goal as a marketer is to improve sales, you can create a personality quiz where you match personality type results with products/services that your company offers. Personality tests tend to perform better than knowledge tests.

4. Craft your quiz questions

Well-performing quizzes usually have a friendly tone and informal approach towards the quiz taker. The idea of the quiz should be to provide your audience with an enjoyable experience, and your questions should be reflective of this. Using images keeps the audience interested and attentive. The duration is also integral. Keep in mind that people no longer have the attention span that they used to – short and sweet is the way to go!

5. Create your quiz

While simple word processing software and a printer will do for most hand-out quizzes, online quizzes are a bit more complicated. Unless you’re familiar with HTML, you might want to opt for online quiz maker – it’s simpler and faster.

6. Curate the results well

Most people learn about quizzes via quiz results that members in their peer group share. So your motive here should be to formulate quiz results that will encourage the quiz taker to share them. Try to provide positive messages in your quiz result, which reflects well on the person who has taken them. We are all guilty of being narcissistic and a little bit exhibitionistic. Try to play on these sentiments. However, don’t be dishonest; the audience can catch on to these things rather quickly and will not wish to share an insincere quiz with their friends.

When you provide the outcome, make sure that it has a rejoinder with the quiz title, such as “I got this. What – Are You?”. Another recommended practice is to share your quiz link below each of the results shown to the quiz taker. When you do this, their friends and family already know where to find it if they seem interested to take it.

Now that you know how to create your own quiz, why not make one as part of your company’s content marketing exercise? You can decide from the results you receive yourself whether quizzes should be a content marketing form you focus more on later.